Turn ad spend into real leads
One paid ads management page for both Google Ads and Meta Ads. We help contractors and service businesses capture high-intent searches, retarget warm visitors, and run campaigns built for customers — not vanity clicks.
Use both platforms together. Google finds buyers who are ready now. Meta follows up, educates, and brings back people who need more proof before they call.
Google Ads
Search — capture active demand
Meta Ads
Social — create and retarget demand
Best setup
Run both platforms together
Google Ads vs. Meta Ads: which should you run?
Both work. They just solve different parts of the customer journey. We build the mix around your offer, market, and budget.
Google Ads
Capture demand that already exists
- →High-intent searches, emergency services, quotes, bookings, and buyers ready to act now
- →Search ads for people actively looking for your service
- →Keyword, location, device, and schedule targeting
- →Landing page and conversion tracking tied to calls/forms
- →Budget optimization around real cost per lead
Meta Ads
Create demand before they start searching
- ✓Facebook and Instagram campaigns for awareness, retargeting, seasonal offers, and local reach
- ✓Feed, story, reel, and lead-form ads
- ✓Audience, interest, lookalike, and retargeting campaigns
- ✓Ad creative, copy variations, and offer testing
- ✓Pixel/conversion setup so the algorithm learns from real leads
The complete head-to-head breakdown
Use Google for buyers who are searching now. Use Meta to create demand, retarget visitors, and stay in front of people until they are ready.
| Metric | Google Ads | Meta Ads |
|---|---|---|
| Customer intent | Very high — they are searching now | Lower to medium — you create interest |
| Best role | Immediate leads and bottom-funnel demand | Awareness, retargeting, and offer testing |
| Creative need | Strong copy + focused landing page | Images, videos, hooks, and proof |
| Speed | Can generate calls within days | Learns over 2–6 weeks as creative improves |
| Best Digitalwiz setup | Google for ready-to-buy traffic | Meta for retargeting and demand creation |
One paid ads system, not two disconnected campaigns
We manage the strategy, creative, targeting, tracking, optimization, and reporting so paid traffic has a real path to become booked work.
Campaign strategy
Offer, audience, keywords, funnel, and budget plan before spend goes live.
Creative & copy
Ad angles, hooks, creative direction, and copy written to make people take action.
Retargeting
Bring back visitors, video viewers, and warm prospects who did not convert the first time.
Reporting
Clear monthly reporting focused on leads, calls, cost per lead, and what to improve next.
Optimization
Ongoing bid, budget, creative, keyword, and audience improvements based on real data.
Spend control
Your ad spend stays separate and transparent. We manage it; you keep control of it.
Paid ads management packages
Management fee is separate from ad spend and quoted after we understand your market, platform mix, creative needs, and lead goals. Your ad budget goes directly to Google or Meta; we manage the campaigns and reporting.
Starter
Budget scope set during strategy
- 1 campaign buildout (Google OR Meta)
- 3 high-converting ad creatives
- 3 ad copy variations
- Audience & keyword research
- Retargeting setup
- Monthly performance report (PDF)
- Fast 5-day launch turnaround
Growth
Budget scope set during strategy
- Everything in Starter
- Both Google Ads + Meta Ads management
- Facebook Pixel & conversion tracking
- Lookalike audience campaigns
- Advanced retargeting funnels
- Live reporting dashboard
- Dedicated account manager
- Monthly strategy Zoom call
Scale
Budget scope set during strategy
- Everything in Growth
- Multi-platform campaign management
- YouTube Ads integration
- Advanced creative production
- A/B testing at scale
- Competitor ad intelligence
- Weekly strategy reviews
- Priority support & escalation
Enterprise
Unlimited ad spend & multi-location
- Everything in Scale
- Multi-brand & multi-location rollout
- Unlimited ad spend management
- Custom landing page & funnel builds
- CRM & lead-tracking integrations
- Dedicated paid media team
- Executive-level reporting
- Quarterly business reviews
From strategy to scaled leads
A proven launch process so campaigns go live fast and improve every month.
Audit & strategy
Review your offer, market, competitors, and tracking before any spend goes live.
Build & launch
Campaign structure, creatives, landing pages, and conversion tracking — live in days, not months.
Optimize weekly
Bid, budget, audience, and creative adjustments based on real lead data.
Scale what works
Double down on winning campaigns, cut waste, and expand into retargeting and new offers.
Common questions
Still curious? Book a free strategy call and we'll talk it through — no commitment.
Book a callNo. Your ad budget goes directly to Google or Meta. Our fee covers strategy, setup, creative, optimization, and reporting.
Google captures high-intent searches like 'foundation repair near me.' Meta retargets homeowners who visited your site. Most contractors win with both once budget allows.
Starter scopes can launch in about 5 business days after onboarding. Growth and Enterprise timelines depend on creative scope.
Explore other services
View all servicesReady to run paid ads without burning budget?
Book a strategy call and we will tell you whether Google, Meta, or both make the most sense for your business right now.
(980) 372-6510 · Free audit · Response within 24 hours